5/8/2023 0 Comments Amazon music claim artist“‘Blue Christmas’ is another great example,” Brower inserted, bringing up country musician Kane Brown’s 2022 cover of the Elvis classic. On other occasions, there's a timely hook that allows a star to reimagine a favorite. That's something that there's absolutely room for her fans to discover alongside an iconic, standard version of that song.” It could be as simple as one musician loving a certain cut and deciding to remake it, which happens often, such as with Lizzo’s “Someday at Christmas” (originally a Stevie Wonder recording) or Camila Cabello’s special 2021 release "I'll Be Home for Christmas.” According to Brower, “ very much wanted to bring this mariachi production to it, and it was authentic to her. In other instances, a cover is decided upon–but always one that works with the artist who will be re-recording the tune. While Christmas comes but once a year, the team at Amazon Music is preparing for its annual roll out at all times in what Brower calls a “year-round conversation.” Sometimes artists want to create something brand new, such as in the case of Perry and “Cozy,” which Brower admits almost always “sonically have this thing that's nostalgic but also contemporary.” MORE FROM FORBES iHeartRadio's Jingle Ball Is The Best Concert Of The Year For Casual Music Fans By Hugh McIntyre “Katy really leaned in,” Brower commented about the success of the single, adding, “She was super excited about it… Since Katy, I would say the Christmas originals have really become something that not only do we look forward to working on, but I think our customers look forward to and expect.”Īfter Perry proved what could be done with an Amazon Music Original, many other superstars have signed on and lent their talents to the series, including names like John Legend, Carrie Underwood and even Taylor Swift, and each year brings a new swath of chart-toppers into the fray. 53 on the Hot 100 and was certified platinum in early 2022), and it has now become something of a very rare modern staple. The track was comparatively huge at the time (it eventually peaked at No. That year, Katy Perry's “Cozy Little Christmas” served as something of an inflection point for the Amazon Music Originals program.
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